Ismile Creative & Digital Solutions ("Ismile," "we," "us," or "our") operates byismile.com (the "Site"). This Privacy Policy explains what personal information we collect, why we collect it, and the choices you have. We're a small, Toronto-based creative agency — this policy is written to reflect what we actually do with your data, not boilerplate for a company ten times our size.
Information We Collect
Information you give us directly
- Contact form submissions (name, email address, phone number if provided, and your message) — sent via our contact form on the Contact page, delivered through our email-forwarding provider (EmailJS) directly to our inbox.
- Booking details you provide when scheduling a free call through our Google Calendar booking link.
- Project and billing information you share with us if you become a client — handled separately from this Site and covered by your service agreement with us.
Information collected automatically
- Analytics data (pages visited, time on site, device/browser type, approximate location, referring site) via Google Analytics 4 — only after you consent through our cookie banner. See our Cookie Policy for details.
- Local storage used to remember your cookie preference so we don't ask again every visit.
How We Use Your Information
- To respond to inquiries submitted through the contact form or booking link.
- To deliver the services you've hired us for, if you become a client.
- To understand how visitors use the Site so we can improve it (only with analytics consent).
- To comply with legal obligations.
We do not sell your personal information, and we do not share it with third parties for cross-context behavioral advertising. See our Do Not Sell or Share My Personal Information page for more.
Who We Share Information With
We use a small number of third-party service providers to run this Site and our business:
- EmailJS — delivers contact form submissions to our email inbox.
- Google Analytics (GA4) — site usage analytics, only with your consent.
- Google Calendar — call booking scheduling.
- Google Fonts — loads typefaces used on this Site.
These providers only receive the information necessary to perform their function and are not permitted to use it for their own marketing purposes.
Your Rights
Depending on where you live, you may have rights under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), the EU/UK General Data Protection Regulation (GDPR), or U.S. state laws like the California Consumer Privacy Act (CCPA/CPRA), including the right to:
- Know what personal information we hold about you.
- Request access to, correction of, or deletion of your personal information.
- Withdraw analytics consent at any time via Cookie Preferences in our footer.
- Object to or restrict certain processing.
To exercise any of these rights, visit our Data Request page or email us directly — see below.
Data Retention
We keep contact form and booking submissions for as long as reasonably necessary to respond to your inquiry or, if you become a client, for the duration of our engagement plus a reasonable period afterward for legal and accounting purposes. Analytics data is retained per Google Analytics' standard retention settings.
Security
We take reasonable technical and organizational measures to protect the information we hold. No method of transmission or storage is 100% secure, but we don't collect more than we need, and we don't retain it longer than necessary.
Children's Privacy
This Site is not directed at children under 13 (or 16 where applicable), and we do not knowingly collect personal information from children.
International Visitors
We are based in Toronto, Canada, and primarily serve clients across Canada and the United States. If you're visiting from outside Canada, your information may be processed in Canada or in the countries where our service providers (listed above) operate.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.
Contact Us
Questions about this Privacy Policy or how we handle your information? Email us at hello@byismile.com.
Questions about any of this, or want to exercise one of your rights? Email us directly and we'll take care of it.
EMAIL HELLO@BYISMILE.COM