Branding and Design · Toronto
TORONTO BRANDING AGENCY.
ISMILE CDS is a Toronto branding agency providing brand identity design and logo design services for small and owner-led businesses. We build practical identity systems for hospitality, wellness, and professional businesses, including legal practices: logo variations, colours, typography, visual language, and brand guidelines that work together everywhere your business shows up.
BOOK A FREE STRATEGY CALL
WHAT WE BUILD
THE FULL IDENTITY SYSTEM.
LOGO SUITE
Primary, secondary, and submark variations. Every format for digital, print, and every use case in between.
COLOR SYSTEM
A deliberate palette with hex, RGB, and CMYK values and the rules for when and how to use each one.
TYPOGRAPHY
Heading, body, and accent fonts selected for your brand personality and paired for readability.
VISUAL LANGUAGE
Photography styles, patterns, textures, and graphic elements that complete the identity across every touchpoint.
BRAND GUIDELINES
A complete usage document your team, printers, and developers can follow without calling you.
BRAND STRATEGY
Positioning, target audience research, mission, values, and competitive edge: the thinking behind every visual decision.
VOICE & TONE
The personality and vocabulary your brand uses across every written and spoken touchpoint: consistent, recognisable, and on-brand.
WHAT YOU WALK AWAY WITH
YOUR DELIVERABLES.
Logo Suite
All formats: SVG, PNG, PDF, EPS. Light and dark versions. Every variation you will ever need.
Brand Guidelines PDF
A full usage document your team and vendors can follow without calling you.
Color & Typography System
Complete specs with codes, rules, and pairing guidance.
Visual Assets Pack
Patterns, icons, and graphic elements ready to use across all channels.
Digital Assets
Sized and branded social media templates, profile pictures, and online ad banners ready for every platform.
Stationery
Business cards, letterheads, and email signature designs: everything you need to show up professionally offline and in every inbox.
Physical Materials
Packaging design, product labels, and print brochures: your brand translated seamlessly into the physical world.
FEATURED PROJECTS
OUR WORK.
Client brand identity work across wellness and hospitality, with logo systems, colours, typography, visual language, and digital applications.
Common Questions
FREQUENTLY ASKED
QUESTIONS.
How long does a full branding project take?
Most brand identity projects take 3–5 weeks from kickoff to final files, depending on scope and how quickly we get feedback.
What's included in a brand identity package?
A logo suite, brand guidelines, color and typography system, and the digital and print assets you need to launch consistently everywhere.
Can you work with our existing brand instead of starting fresh?
Yes. We can refine or extend an existing identity instead of a full rebrand if the bones are solid.
Do you offer payment plans?
Yes, most projects can be split into milestone payments. We'll lay it out clearly in your proposal.
Ready to build?
LOOK LIKE THE BUSINESS YOU'VE BECOME.
Tell us what the business has become and where the current identity falls short. We can talk through what the new one needs to do.
BOOK A FREE STRATEGY CALLChoose a time on the booking page.
If the new brand also needs to carry through the site and inquiry process, see the Brand to Booking Build.