THE FIRST CLICK.
A Photoshop DVD and a dial-up connection. That was the beginning. Yazmine taught herself the software, learned HTML while building pages on BlackPlanet, and kept experimenting until every detail felt intentional.
More than a design studio
ABOUT ISMILE
Who we are
CREATIVE, DIGITAL, AND BUILT AROUND THE WHOLE BUSINESS.
ISMILE CDS is a Toronto-based North American studio helping service businesses connect brand identity, websites, marketing, and client systems around the real business problem. The work ends with something clear and usable—not just a polished file.
- Strategy before aesthetics
- One connected plan
- Built to be used
Where it started
A STORY OF
GROWTH.
From self-taught experiments on dial-up to a full creative and digital studio, every chapter expanded the work without losing the instinct that started it.
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TOUCH GRAPHICS.
The first real client base was artists—especially musicians who needed their image to carry the same energy as their work. That era shaped the studio's instinct for treating a brand as a reputation, not just a look.
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ISMILE DESIGNS.
The work had outgrown the original name. ISMILE CDS Designs launched as a more focused studio—an identity that better reflected the level of the work and the direction it was heading.
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ISMILE CDS.
The studio evolved into its full scope: brand identity, websites, systems, and strategy working together. Not just how a business looks, but how the whole operation connects, communicates, and grows.
Clients say
PROOF, NOT PROMISES.
A small selection of what clients say after the work goes live.
“ISMILE CDS is by far one of the best companies to work with. Yazmine thinks ten steps ahead and over-delivers above expectations.”
Nodjinaissem
“It was a pleasure working with Yazmine. I would definitely recommend her to anyone who wants to take their company to the next level.”
Christina R.
Ready when you are
BUILD WHAT'S NEXT.
Start with a focused conversation about where your brand, website, or client systems need to go next.
